How to Market Your Niche

Detroit-based businesses, do you know your niche market? Are you ready to learn how to leverage it and get that contract opportunity you always wanted? Here is your opportunity, to learn pitching and marketing tactics with expert Chala Dincoy.

Chala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients. Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. She is also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.

To participate, you must be a Detroit-based business in the City of Detroit.

Should you have additional question, please contact our Detroit Means Business hotline at 844. 333.8249 or e-mail procurement@degc.org.